Trade Tools ii

Strategic Tool

Key Takeaway(s)

Symbolic Color

Symbolic Animal

Jobs to Be Done (JTBD) Framework

Focus on the underlying customer needs and “jobs” your services fulfill.

Blue (clarity)

Beaver (industrious)

Design Thinking

Emphasize empathy and innovation to create user-centric solutions.

Yellow (optimism)

Dolphin (intelligence, sociability)

Digital Transformation Framework

Integrate digital technology to fundamentally change operations and enhance value.

Silver (futuristic)

Eagle (visionary)

Scenario Planning and Analysis

Prepare for multiple future possibilities to ensure flexibility and resilience.

Green (growth)

Owl (wisdom, foresight)

Resource-Based View (RBV)

Leverage unique internal resources and capabilities for competitive advantage.

Gold (value)

Lion (strength, leadership)

Kotter’s 8-Step Change Model

Implement change systematically to ensure lasting transformation.

Orange (change)

Elephant (memory, social)

McKinsey Growth Pyramid

Balance growth initiatives across immediate, emerging, and future opportunities.

Purple (creativity)

Fox (agility, strategic)

Environmental Scanning

Continuously monitor external trends and changes to identify opportunities and threats.

Teal (adaptability)

Antelope (awareness, speed)

Theory of Constraints (TOC)

Identify and address the biggest obstacles to achieving goals.

Red (urgency)

Wolf (determination)

Competency Framework

Define and develop the skills, knowledge, and behaviors essential for success.

Pink (nurturing)

Panda (learning, adaptability)

OKR (Objectives and Key Results)

Set and track measurable goals to drive focus and alignment within the organization.

Sky Blue (clarity and focus)

Horse (endurance, teamwork)

Five Forces Framework

Analyze competitive forces to strategize for market positioning and profitability.

Gray (balance)

Shark (competitive)

Customer Segmentation

Understand and cater to the diverse needs of your customer base for more effective targeting.

Lavender (understanding)

Chameleon (adaptation)

Lean Startup Methodology

Iterate quickly with MVPs to learn fast and adapt based on real customer feedback.

Mint Green (freshness, innovation)

Hummingbird (agility, rapid response)

Stakeholder Mapping

Identify and prioritize stakeholders to effectively engage and manage relationships.

Bronze (stability, reliability)

Spider (networking)

VRIO Framework

Assess resources for Value, Rarity, Imitability, and Organization to sustain competitive advantage.

Indigo (depth, insight)

Rhino (rare, powerful)

Balanced Scorecard

Balance financial, customer, internal process, and learning perspectives for holistic organizational success.

Cyan (balance, harmony)

Owl (balanced vision)

PESTEL Analysis

Evaluate external macro-environmental factors to inform strategic decision-making.

Olive Green (environmental awareness)

Elephant (comprehensive understanding)

Theory X and Theory Y

Understand employee motivation to develop effective management and organizational practices. (Note: This tool wasn’t directly discussed earlier.)

Orange (warmth, motivation)

Bee (collaborative, hardworking)

Blue Ocean Strategy

Create uncontested market spaces to make the competition irrelevant.

Azure (innovation, calmness)

Dolphin (smart, navigating open waters)

The McKinsey 7S Framework

Align internal elements (strategy, structure, systems, shared values, skills, style, staff) for effective execution.

Burgundy (richness, sophistication)

Ant (organizational)

The Triple Bottom Line

Focus on social, environmental, and financial responsibilities for sustainable success.

Emerald Green (sustainability, vitality)

Bee (community, sustainability)

Design Sprint

Rapidly prototype and test ideas to solve big challenges and gain insights quickly. (Note: This tool wasn’t directly discussed earlier.)

Bright Red (energy, action)

Cheetah (speed, focus)